Mobile Ads: What Works, What Doesn’t
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads...
View ArticleCross-Device Tracking Will Expand Mobile Advertising, hence the Responsive...
In a recent Media Post article Brian Nadres, TheMediaKitchen highlights three very important points. 1) Deriving Larger mobile budgets. The data from cross-device tracking could be the key to finally...
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